For small business owners
You do not need more reports. You need four answers a week.
Whether you run a services firm, a trade business, a distributor or a small production line, the week turns on the same four questions: will there be enough money, how much to sell, what price to hold, and how to tell the story to a bank or a board. CEODash answers them from the books you already keep — a spreadsheet export is enough to start, and your accountant sets up the rest in a day.
What running without it costs
The bank balance is the only number you trust
It is also the number that tells you least. It says what happened, not whether the money arrives before it has to leave — and by the time it moves, the decision was two weeks ago.
Profitable on paper, tight in the account
Invoiced is not collected. A month can close well and still leave you deciding which supplier waits, because nothing connects the P&L to the weeks ahead.
Everyone is busy and nobody owns the number
Targets get agreed in a meeting and then belong to the room. Without a named owner per number, a miss surfaces at the next meeting rather than in the week it happened.
The four decisions, and what answers each one
Everything below has shipped. This is what you can have running this week, not a roadmap.
Cash forecast
Will there be enough money?
A rolling 13-week cash forecast built from your opening cash, your budget or last actuals, and your real collection and payment terms. It names the week a gap opens and says whether it closes on money you are already owed or only if deals in the pipeline land.
Financials and pipeline
How much to sell, at what price?
Margin by job, product or SKU from the underlying financials, and pipeline coverage against the number that actually has to be hit — so a discount decision is made against the margin it costs.
KPI cascade and open roles
Who owns each number?
A KPI cascade from company target down to a named person, with the ownership state visible. When a target lands on a role nobody fills, that surfaces as an open role rather than quietly not happening.
Board pack and share links
How do you tell the story?
A board pack generated from live numbers for a lender, an investor or a partner, plus a revocable read-only link you can hand to someone without giving them an account.
Start with a file, connect later
Uploading a CSV or Excel export is free and needs no card — the P&L, the margin view and the 13-week cash forecast all work on uploaded data. Connect tools directly when you already know the view is right. These are what CEODash supports today; nothing here is aspirational.
Where to go next
- Pricing — free with uploads, then $99, $299 or $999 a month →
- Verify us in two weeks on your own numbers →
- How CEODash compares with Databox, Geckoboard and Klipfolio →
- Growing past 60 people? What breaks at around 75, and what replaces it →
- Venture-backed, no CFO, board meeting in three weeks? The founders' page →
- Work with an outside CFO or bookkeeper? Read the fractional-CFO page →