97 seconds · Northwind Studio

The tour, in eight scenes.

It plays itself, or you can step through it. Every figure below belongs to Northwind Studio — a real-shaped company of forty people — and comes from the four files a founder already has on their laptop.

The problem

The same number, three different answers.

Your accountant's sheet says one thing. The CRM export says another. The bank says a third. Nobody is lying — each one counts something slightly different, and none of them says which.

Which one do you take into the board meeting?

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A 90-second tour of CEODash