The four decisions that run your company.
Will the cash hold, how much to sell, what price to keep, what to tell the bank — answered every Monday from your own books, with every number traceable to its source.
Every number checks against your own books.Verify us in two weeks →
Cash covers 13 weeks, two decisions wait on you, and September revenue missed the forecast by 6%.
Emma’s readThe low point is week 46 at $412k against a $350k bank minimum. Approve the lease deferral and the margin holds through Q4.
1Waiting for your decision
2 of 42Cash, next 13 weeks
$ thousandFour questions. One model of your company.
Not a hundred metrics — the four answers an owner needs every week, each from the same model of your money, sales and prices.1
Will there be enough money?
Cash covers 13 weeks. The low point is week 46 at $412k; the bank minimum is $350k.
13-week cash forecast from your bank statements and open invoices, updated every Monday — the same forecast for a services firm and for a distributor carrying stock.
How much do we need to sell?
$1.4M of pipeline by December, against $0.9M on hand — the gap is two mid-size deals.
Pipeline needed against pipeline on hand, from HubSpot or your sales file — deals for a services firm, orders for a distributor or a manufacturer.
What price should we hold?
A day rate of $980 keeps 38% margin; below $905 the Q4 plan stops paying for the two hires.
Margin by client, by rate or by product line, from hours and payroll — a day rate, a price list, or the output of a production line.
How do we tell the story?
One page for the bank, the board or a buyer — every number on it opens to its source.
Board pack and bank note built from the same model; shared as a link.
A report shows you the number. CEODash tells you what to do about it — and comes back to check whether it worked.The promise, in one line
This is for you if
- Owner-operators in services, trade, distribution, or manufacturing who need these four decisions answered every week, not once a quarter.
- Companies whose books already live somewhere — a bookkeeper, an accounting package, a folder of spreadsheets. CEODash reads them and turns them into one model of the company.
- Companies that load their own files: upload what you already have, confirm the first figure against your books, and be fully connected in about a day.
Built for the weekly decision
- The weekly decision. CEODash is the view you act on, and your ledger stays the system of record for statutory reporting.
- A security review before the pilot. Read-only access, encryption at rest and workspace-scoped audit trails are documented in full. Read the security page →
- Companies from their first closed month. CEODash begins as soon as your first month of records exists.
A week with CEODash, in the order it happens.
Not a tool you open to look at charts — a review that arrives, asks for your decisions and comes back to check them.
What changed
The review arrives by email and in the product: one title, four figures, five short blocks. Three minutes to read.
“Cash covers 13 weeks, two decisions wait on you…”
What waits on my decision
Each request comes with options, the cash after each, and what must be true. You decide in the product or reply from the email.
“Lease: defer to January. Cash after: $412k at the low point.”
Who promised what, by when
Every decision gets an owner and a date. The commitments list is the one list the whole team sees.
“Renegotiate the lease — Anna, by Fri 2 Oct.”
Did it work
Each decision is checked against the fact later — the price rise, the hiring freeze, the deferral — and the history stays.
“Price rise, 12 Aug: held. Churn 1.4% against 2% assumed.”
What I tell the bank
A one-page note for the bank, the board or the team, built from the same numbers you decided on.
“One page for the bank: four figures, each with its source.”
An assistant waits for your question. CEODash brings you the decision.
A toolbox waits for you: you connect every system, you decide which question to put, and you carry the answer into action alone. CEODash holds one model of your company and works the other way round — every week it brings the decision, gives it an owner and a review date, and comes back to check whether it worked.
Check us before you pay us.
You do not have to take our word for the numbers. Upload two closed months, reconcile every headline figure with the report your accountant gave you, then ask the questions you already know the answers to. You verify first. You subscribe after.
See the two-week protocol →| Figure | Accountant | CEODash | Verdict |
|---|---|---|---|
| Revenue | 412 000 | 412 000 | Matches |
| Payroll | 284 000 | 284 000 | Matches |
| Cash, 31 Aug | 618 400 | 618 400 | Matches |
| Receivables over 60 days | 96 200 | 96 200 | Matches |
| Gross marginFX revaluation booked in September; shown with the reclass | 38.1% | 38.4% | Explained |
One model, fed by the tools you already use.
Every connection is read-only. Connect as many as you like — the price does not change with the number of sources.4
| Source | What CEODash reads | Access | Status |
|---|---|---|---|
| CSV & Excel | Closed months, bank statements, sales and payroll files — any export your accountant already makes | Upload | Live |
| HubSpot | Deals, stages, amounts, owners and close dates — for the pipeline and the sales plan | Read-only OAuth | Live |
| Google Workspace | Calendar and Gmail for the week’s context — the meetings and threads behind a decision | Read-only OAuth | Live |
| Jira · Linear | Projects and issues, for delivery against the plan | Read-only | Live |
| PostgreSQL | The tables you choose, through a read-only database user | Read-only user | Live |
| MCP | Three read-only tools for your own assistant; enabled by an administrator, 15-minute tokens | Read-only | PreviewThree tools, read-only |
Your accounting package
Until a direct connector ships, the monthly export your accountant already produces is enough: the first figures show in minutes.
Nothing is written back
CEODash reads. Your ledger stays the system of record, and every connection can be revoked from your side at any time.
One company. Pay for the depth you use.
You pay for the depth of the work — board decks, advisory councils, and our help tailoring it to you — not for how many tools you connect.
One operator running the weekly decisions for a single company.
- Deciding seats1
- Board decks / month1
- Advisory councils / month1
- AI answers and analysesFree to start, then by use
A founder plus a small finance or leadership team.
- Deciding seats5
- Board decks / month4
- Advisory councils / month5
- AI answers and analysesFree to start, then by use
A leadership team with a fractional CFO, or a company that has outgrown manual reconciliation.
- Deciding seats15
- Board decks / monthUnlimited
- Advisory councils / month20
- AI answers and analysesFree to start, then by use
Custom — individual pricing
Need to pay by invoice, or want a contract, PO, or security review first? We handle that directly. Talk to us.
Before you subscribe: check it on your own files
Not a plan and not a trial with a timer: upload your own closed months and check every figure against the report your accountant gave you.
Every plan includes All executive dashboards and the 13-week cash forecast · Free CSV & Excel uploads — no limit on the number of files · Connect any tool you use — no per-integration charge · Comparison with public SMB medians · Export everything to CSV at any time · Email support.
All plans are monthly. We introduce annual pricing only after the first customer pilots close successfully, so nothing locks you into a year before CEODash has proven itself on your numbers. Seats count the people who decide and read. Your accountant or your accounting firm does not use a seat on any plan, and neither does someone you invite only to request a decision. Their AI questions draw on your workspace’s shared AI allowance, so it is one company and one pool either way.
Questions every owner asks before signing up.
Is my financial data safe?
Yes. CEODash uses read-only OAuth where available, never stores your tool passwords, encrypts sensitive uploads and integration tokens at rest with AES-256-GCM, protects sessions with httpOnly cookies and CSRF checks, and keeps workspace-scoped audit trails for security-critical activity.
How fast do I get answers?
Minutes. Upload the CSV or Excel export from any accounting system, or your bank statements, and your P&L is in immediately — self-serve, no one else involved. A fully connected setup, with HubSpot, Google Workspace, Jira and the rest, takes about a day: you connect each source read-only and confirm the first figure against your books.
What happens to the work my accountant does by hand?
It stays. CEODash reads the ledger; it does not keep it. Your accountant reconciles once a month and defends the figures the owner now sees every week, and the same holds for a CFO where there is one: they keep the books and gain the model, because the cash forecast, the margin view and the board numbers all arrive from the same source.
Do I need to involve IT?
Below ~150 employees, no — OAuth read-only access does not require IT review. Above that, we provide a security review pack and a 30-minute call with our security lead. Every connection is read-only and revocable at the source.
Which tools does CEODash connect to?
HubSpot, Google Workspace, Jira, Linear, Gmail, Calendar and your own PostgreSQL database connect directly and read-only. CSV and Excel uploads cover everything else, including custom and on-prem ERP exports. Tell us what you need at signup, and connector requests are prioritised by paying-customer demand.
What is free, and what is paid?
File uploads are free — CSV and Excel, with no limit on the number of files — and so is AI on your data, to start; heavier use is metered by use. Paid plans add advisory councils, board decks and our help setting the product up for you. You pay for the depth you use, never for the number of tools you connect. Nothing auto-charges, and your data exports as CSV any time.
Switching from another tool? see how we compare with Databox, see how we compare with Geckoboard, see how we compare with Klipfolio, see how we compare with Fathom or see how we compare with Claude for Small Business.
Your first figures, over coffee.
Upload the files you already have — free. The first figures show in minutes, and you connect the rest when you want the model to cover every system you run.
Drop a closed month hereP&L, balance sheet or a bank statement — CSV or ExcelChoose a fileNo card · Free CSV and Excel uploads · No per-connector charge